Environmental Sustainability in the Cloud
At BraveGen, we measure our success not only in financial terms, but also by how we operate in the community and environment. We are committed to reducing—and whenever possible, eliminating—any negative environmental impact while benefiting the communities in which we live and work.
Our sustainability efforts focus on the environmental, social, and economic issues that help create and sustain long-term success for all. To enjoy a healthy economy that fosters human potential, we need to sustain a healthy planet as a foundation for our economy.
Our approach to environmental stewardship focuses on the impacts that are most material to our business as a cloud software company. These include our carbon footprint, investments in renewable energy, reducing and responsibly disposing of our e-waste, and engaging with our employees to maximize their collective impact on how we operate.
The cloud is green.
BraveGen’s multi-tenant cloud architecture helps customers reduce business costs and carbon footprints by centralizing server processing, optimizing energy usage, and eliminating redundant equipment. BraveGen’s data centers are optimized for processing, energy, and cooling efficiency.
Zero carbon emissions
BraveGen is committed to maintaining net-zero carbon emissions. Our carbon management strategy is to avoid carbon-intensive activities where possible, focus on reducing the carbon intensity of our operations through efficiency measures, replace high-carbon energy sources with low-carbon energy sources, and offset the remaining emissions.
As a business that primarily provides cloud software and consulting services, our company’s environmental footprint consists mostly of travel, accommodation and electricity consumption. We always offset our air travel and accommodation (where possible) at the time of purchasing those services. And the significant majority of our electricity consumption is renewable.
100% renewable energy.
All of our servers are hosted with Amazon Web Servers (AWS), the global leader in data centres. All of our AWS use is in the US West (Oregon) region, which has been “carbon neutral infrastructure” since 2011. It covers all our production, staging and testing environments, our website, email and file servers and disaster recovery services.
And BraveGen supports the development of clean energy projects by committing to use 100% renewable electricity in our office buildings wherever possible. This currently includes our global headquarters in Auckland, New Zealand. And we are working with our landlords in Melbourne and Singapore to switch to renewable energy providers.
No landfill policy.
BraveGen ensures the secure disposal of all electronics. We maximize the reuse of equipment when possible and dispose all remaining items responsibly by adhering to the strict e-Stewards standard.
To compensate for our unavoidable emissions we chose South Pole Carbon, an international company that specialises in reducing greenhouse gases.
The 2° Path
We choose the “2° Path” option proposed by South Pole Carbon to offset emissions necessary to achieve the goal of limiting average global warming to 2°.
We calculated the amount of emission reductions needed in developing countries on top of climate neutrality in the industrialized world based on IEA and World Bank data and found that they are equivalent to 2.5 times the amount of the emissions of industrialized countries.
If you commit to a 2° path, you offset 2.5 times your emissions.
Our main sources of emissions are already either avoided (renewable energy) or offset at the time of purchase (air travel offsetting). Therefore in 2016 our gross carbon emissions were 16 tonnes equivalent. Therefore we offset 16 tCO2e x 2.5 = 40 tonnes.
We chose to fund a REDD+ forest conservation programme in Zimbabwe.